SEO for e-commerce websites and large catalogues.

Our ecommerce SEO services deal with thousands of URLs, filters, duplication, seasonality, and inventory changes. We design indexation and internal-linking rules so search engines discover valuable categories and products without wasting crawl resources.

• keyword architecture for categories and filters;
• metadata, headings, and structured-data templates;
• canonicals, pagination, unavailable products, and redirects;
• Core Web Vitals and mobile catalogue performance;
• category content, buying guides, and revenue measurement.

In ecommerce, organic traffic rarely lands on the home page—it comes to categories, subcategories, brands, collections, and product pages. So SEO starts with the structure of the range and the way people actually search for the product. We identify pages with commercial demand, rules for filters, and a minimum standard for a useful product page.

Not every filter combination should be indexable: some create duplicates and complicate crawling, while others can become full landing pages. These decisions are tied to the architecture of the product itself—see our approach to ecommerce website development and catalog websites.

Our team can not only prepare the technical brief but also implement the changes in the catalogue, CMS, and frontend. This shortens the cycle between a detected problem, a release, and checking the result.