Stager: a Laravel online store for a menswear brand, integrated with 1C
We relaunched the online store of menswear brand Stager: a new design, a custom admin panel and front end on Laravel, a catalogue of about 5,000 products with SEO filters, 1C integration, Apple Pay, and Google Pay. Development took about a year; since then we have supported the site and run its SEO.
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The client and the brief
Stager is a Kyiv menswear brand. It already had an online store, but the store needed a complete rebuild: a new design, a new admin panel, a new front end, and a new 1C integration.
The key was to keep commerce logic from weighing on shoppers, so they could quickly choose a product, a size, and a payment method. The brand team also needed to manage the product range and content on their own.
What we did
- UX/UI design of the store: catalogue, product pages, cart, and checkout.
- Laravel development: a new front end and a custom admin panel for managing products and content.
- A catalogue of about 5,000 products with flexible SEO filters.
- A new 1C integration for the catalogue.
- Payment and delivery: Apple Pay and Google Pay, delivery by Nova Poshta, and cross-sell scenarios to lift the average order value.
- Ongoing SEO with rankings tracked for 1,545 queries.
The result
Development took about a year (2022–2023). Since then the site has run on the new platform, and we support it and run its SEO.
The SEO work shows in search. According to SE Ranking, as of 1 September 2026, 248 of the 1,545 tracked queries in Google (Kyiv) ranked in the top 10, and 14 of them held first position. For example:
- “чоловічі костюми купити в києві” (buy men’s suits in Kyiv): 1st;
- “чоловічі костюми київ” (men’s suits Kyiv): 2nd;
- “чиносы” (chinos, about 1,900 searches a month): 5th.
Client website: stager.ua
We needed more than a new design: we needed a system our team works with every day, from the catalogue and the 1C integration to order processing. Strymba took the project from design to launch in about a year and has supported the site ever since. Working with them is reassuring: they keep their word, and new tasks are handled as a matter of routine.
Next step
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