Würth Ukraine: a fast B2B store with AI search and company accounts
We rebuilt the Würth Ukraine online store with a new front end and back end, an admin panel, 1C integration, B2B company accounts, and AI catalogue search. Pages now load in 1–2 seconds instead of 10–20. The site launched in 2023, and we have supported it ever since.
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The client and the brief
Würth Ukraine supplies professional tools, fasteners, technical chemicals, and equipment. The company has sold online for a long time, but its old website was very slow: pages took 10–20 seconds to load, the catalogue took just as long to refresh after a filter change, and Google PageSpeed scored the site at 15–20.
The client asked us to rebuild the site with a new front end and back end, a convenient admin panel, and 1C integration. The complex B2B pricing and ordering logic had to keep working exactly as before.
What we did
- A new front end and back end to replace the old site, plus admin panel configuration.
- 1C integration, set up together with the client’s 1C team.
- B2B company accounts: a company manager adds authorised users who order on the company’s behalf and creates the roles and access rights themselves. Private customers get a standard personal account.
- Personal prices and terms: individual discounts, a cumulative discount scheme, and promotions, including offers on selected products for specific companies and users.
- AI catalogue search: it works on the site’s product data, understands the query, asks clarifying questions, and helps users find the right item.
- Performance: we optimised how pages, the catalogue, and filters load.
The result
The site now does far more than before and runs many times faster:
- pages load in 1–2 seconds, images and other assets included, compared with 10–20 seconds before;
- Google PageSpeed scores are 70–80 on mobile and 90+ on desktop, up from 15–20.
Design and promotion were handled by other teams. Our part is development, integrations, performance, and support.
Client website: wurth.ua
Speed was the main problem with our old website: pages and the catalogue took 10–20 seconds to load. Strymba rebuilt the site from the ground up, and pages now open in one or two seconds even though there are far more features. We especially value the B2B account, where companies manage their own employees’ access, and the AI search that helps people find the right product quickly. The team has supported the site since 2023.
Next step
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